Transforming Ecommerce Experiences for Higher Conversion and Retention
A global beverage brand partnered with Quintegro to modernize their digital commerce platform. We delivered a modern digital storefront and customer portal resulting in a better customer experience and engagement.
Buyers in today’s market have endless options for where to shop, which products to buy, and how they want to interact with brands. The companies that want to come out on top in this competitive environment need to meet customers where they are, provide seamless ordering and fulfillment experiences, and make it easy for customers to engage in the ways that best fit their lifestyles.
A global nutritional beverage company sought a way to do just that – better meet the wide range of needs their customers have by providing easier and more customizable ordering and reordering experiences through a revamped ecommerce platform. By creating a superior ordering journey, the company aimed to increase conversion rates and sales, engage and retain existing customers, and ultimately increase revenue.
They partnered with Quintegro, an established leader in building modern online customer experiences, to fully rebuild their ecommerce storefront and customer portal. With a strong delivery track record and history of building engaging, user-focused ecommerce solutions, Quintegro was a natural partner to help this company build a new platform that would provide the optimal user experience and scale to meet their high levels of customer traffic.
Goal
A modern ecommerce site and customer portal that delivers seamless customer experiences and facilitates smooth order fulfillment at scale, developed quickly and without disruption to day-to-day technical processes and priorities.
Solution
Quintegro’s ecommerce development experts collaborated with a cross functional team including the client’s digital leadership team, design departments, customer, engineering, marketing analytics, and more to fully understand customer and business needs and gather requirements for the new ecommerce site and customer portal. The reimagined ecommerce system Quintegro’s team developed included:
- A full rebuild of the ecommerce site and customer portal
- A new stack and new design system
- A headless Shopify implementation to take advantage of backend fulfillment and other Shopify benefits
- A headless CMS for a fully customizable platform
With this new, modern ecommerce platform, the beverage company upgraded the customer experience by creating smoother ordering and reordering processes and seamless fulfillment, improving conversion rates and customer retention. Quintegro custom-built this solution for the company to drive higher customer satisfaction and optimize operations, helping to raise the company’s bottom line.
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