Auto Valuation Platform Modernization
Modernizing, Optimizing, and Driving Value for an Auto Valuation Platform
In the collector car world, accurate valuations are essential for making informed decisions about purchases, sales, and insurance coverage. A leading global automotive company maintained an extensive database of collector car information, including pricing data, auction history, and details on over 40,000 classic cars. However, their legacy valuation platform made it challenging for users to access and benefit from this wealth of information. They needed a modern, user-friendly solution to better serve their community and attract new members.
Goal
The goal was to create a modernized valuation platform that:
- Showcases deep pricing data and expertise, including condition-specific values, historical price trends, and recent auction results.
- Delivers a sophisticated user experience with an advanced search interface.
- Drives higher user engagement and conversion rates.
The company partnered with Quintegro, known for our expertise in modernizing legacy platforms while ensuring business continuity, combined with a data-driven approach and rigorous user experience research and testing.
Solution
Quintegro conducted a detailed analysis of the existing platform to identify improvement opportunities. Leveraging a scalable modern tech stack and the customers proprietary data, we rebuilt the application from the ground up, implementing features to enhance usability, engagement, and performance:
- Search-Focused Interface: A new intuitive search system enabling users to quickly find specific vehicles and compare values across different conditions.
- Modern Tech Stack: Rebuilt infrastructure supporting updated membership and subscription models for enhanced scalability and performance.
- Data-Driven Optimization: A/B testing using Split.io to refine the design and increase user engagement.
- Comprehensive Analytics: Adobe Analytics implementation to track user behavior and measure platform success.
Results
The new valuation platform delivered significant improvements, offering better value to the membership community and driving key business outcomes:
Increased user engagement including:
- 40% increase in time on site
- 18% reduction in bounce rate
- 154% growth in clickthrough rates
- Improved time-on-site metrics, indicating higher user satisfaction and engagement.
- Enhanced user experience, enabling collectors and enthusiasts to quickly access critical valuation data to make smarter purchase, sales, and insurance decisions.
Quintegro's user-centered design, research and optimization approach ensured the platform not only met current needs but also provided a foundation for continued growth and value delivery.
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